Overview
What is Bing Webmaster Tools?
Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.
The Surprisingly Effective Younger Brother to Google Search Console
A useful tool that could be improved upon
A must have for anyone with a website.
Get to know your Bing traffic
Bing Webmaster pulls together all of your needed SEO tools!
Bing Webmaster Tools
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Keyword analysis (7)10.0100%
- Site audit / diagnostics (7)10.0100%
- SERP ranking tracking (7)9.090%
- Backlink management (7)5.050%
Pricing
What is Bing Webmaster Tools?
Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
Features
SEO
Core features related to search engine optimization
- 10Keyword analysis(7) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 5Backlink management(7) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 9SERP ranking tracking(7) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 9Page grader(6) Ratings
The tool scores each page of your website for SEO.
- 10Competitive analysis(6) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 10Site audit / diagnostics(7) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 9Site recommendations(6) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 8.9Task management(3) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 10Local SEO(5) Ratings
The tool helps optimize your website for local searches.
- 4.1Social SEO(3) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 7.8Mobile SEO(6) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 10Global SEO(7) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 10Multi-domain support(6) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 10Integration with web analytics tools(5) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Tech Details
- FAQs
What is Bing Webmaster Tools?
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(45)Reviews
(1-5 of 5)There are a couple of standout Bing options, including new integration with Microsoft's Clarity that allows you to see screen recordings of visits.
After closely looking at both, I think they're now well-matched. That means that Google should always be your first choice. You're optimizing for Google, not Bing, after all. But if your work processes support a second or third option, Bing would be a nice choice for second.
- Manual scans are returned fast--often within an hour.
- You can import all of your Google Search Console properties with a few clicks.
- Bing's interface is flatter than Google's and easy to use.
- Benchmarking similar sites is a nice touch.
- Context-based help visible on the page would be awesome.
- Keyword research is a fantastic tool that needs more context.
- The submission API that lets you "automate URL submission" and submit new content quickly is poorly explained and creates doubt among people who might wonder why they need to submit content.
- Keyword analysis
- 100%10.0
- Backlink management
- 50%5.0
- SERP ranking tracking
- 90%9.0
- Page grader
- 90%9.0
- Competitive analysis
- 100%10.0
- Site audit / diagnostics
- 100%10.0
- Site recommendations
- 90%9.0
- Local SEO
- 100%10.0
- Social SEO
- N/AN/A
- Mobile SEO
- N/AN/A
- Global SEO
- 100%10.0
- Multi-domain support
- 100%10.0
- Integration with web analytics tools
- 100%10.0
- The biggest positive is the certainty that comes from using a search engine's data. There are based on actual data, not samples and projections that are then scaled up.
- The SEO Reports are exceptionally easy to use.
- The visual site explorer is something that Google Search Console does not have (although Google Analytics does)
- The user interface is excellent.
- Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
- Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
- In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
- Better clarity on traffic data from Bing and Yahoo separately.
- Easier ownership verification.
- Keyword analysis
- 90%9.0
- Backlink management
- 80%8.0
- SERP ranking tracking
- 80%8.0
- Page grader
- 90%9.0
- Competitive analysis
- 70%7.0
- Site audit / diagnostics
- 70%7.0
- Site recommendations
- 80%8.0
- Task management
- 90%9.0
- Local SEO
- N/AN/A
- Social SEO
- N/AN/A
- Mobile SEO
- 80%8.0
- Global SEO
- 80%8.0
- Multi-domain support
- 90%9.0
- Integration with web analytics tools
- 70%7.0
- Sessions from Bing and Yahoo have increased year over year.
- Zero critical SEO errors.
A must have for anyone with a website.
The reports are nice and give you actionable items to address in order to increase your search rankings.
Bing webmaster tools is pretty much a necessity for anyone who has a web page.
- Site crawls, once initiated, don't take very long to complete
- SEO analysis tells you which pages are not following best practices
- Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time
- You can see the keywords people use to search for your site
- The interface could be a little bit better when compared to Google's solution
- Keyword analysis
- 100%10.0
- Backlink management
- 90%9.0
- SERP ranking tracking
- 30%3.0
- Page grader
- 80%8.0
- Competitive analysis
- 80%8.0
- Site audit / diagnostics
- 100%10.0
- Site recommendations
- 80%8.0
- Task management
- 40%4.0
- Local SEO
- 40%4.0
- Social SEO
- 40%4.0
- Mobile SEO
- 40%4.0
- Global SEO
- 90%9.0
- Multi-domain support
- N/AN/A
- Integration with web analytics tools
- N/AN/A
- ROI is huge, as there is no upfront cost, but traffic increases
- Takes very little time from a labor standpoint.
- Google Analytics and Moz
Bing Webmaster pulls together all of your needed SEO tools!
- Quick access to all of your Bing stats.
- The ability to jump between SEO, keyword and site maximization makes working in Bing Webmaster tools easy.
- The diagnostic tools that allow you to research issues or overcome challenges is really clean and easy to navigate.
- The UI is simple but very boring. It's very Microsoft and not very elegant.
- On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
- Bing Businesses could be better integrated and takes you to another site to view that data.
- Keyword analysis
- 60%6.0
- Backlink management
- 70%7.0
- SERP ranking tracking
- 50%5.0
- Page grader
- 60%6.0
- Competitive analysis
- 60%6.0
- Site audit / diagnostics
- 60%6.0
- Site recommendations
- 70%7.0
- Task management
- 40%4.0
- Local SEO
- 70%7.0
- Social SEO
- 60%6.0
- Mobile SEO
- 80%8.0
- Global SEO
- 50%5.0
- Multi-domain support
- 60%6.0
- Integration with web analytics tools
- 60%6.0
- We haven't seen major ROI while using Bing, but we haven't put a lot of time into maximizing the use of Bing.
Bing Webmaster Tools
- SEO analyzer is a very handy tool that is exclusive to Bing webmaster tools
- Best help and support among the major search engines
- XML sitemap plugin is a great feature that doesn't appear in other webmaster tools
- Ability to disavow links. Not available in google!
- Interface is clunky compared to Google Search Console
- search keyword report data is not as robust as google
- Some bing dashboards have too much information and could be put in separate reports
- Keyword analysis
- 100%10.0
- Backlink management
- 100%10.0
- SERP ranking tracking
- 80%8.0
- Competitive analysis
- 50%5.0
- Site audit / diagnostics
- 80%8.0
- Site recommendations
- 80%8.0
- Local SEO
- 100%10.0
- Social SEO
- 70%7.0
- Mobile SEO
- 100%10.0
- Global SEO
- 100%10.0
- Multi-domain support
- 50%5.0
- Integration with web analytics tools
- 100%10.0
- Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
- Having another search engine to do reporting on helps increase hours and client spend
- some issues flagged in bing but not seen in google can be fixed once shown in BWT